June - July 2002
Killer Online Media Centers
“How to” tips to make the most of your company Web site.
Aloha, and welcome to the
2002 Hawaii Port Directory.
For six years this annual issue of Hawaii Ocean Industry & Shipping
News has served as a useful resource for the maritime community, providing
information about Hawaii’s commercial harbors and the many businesses
that serve our maritime industry. We congratulate the magazine for its
focus on news and newsmakers around Hawaii’s waterfront.
The Harbors Division of the Hawaii State Department of Transportation
is moving forward to address many important issues including formulating
a plan to implement an intra-island and an inter-island ferry system,
constructing a ferry terminal facility at Honolulu Harbor’s Pier
19, and revalidating and continuously optimizing our development plans
for all of our passenger terminals. Since September 11, we have been
working closely with the United States Coast Guard and the Office of
Homeland Security to address port vulnerability assessments, the security
grants program and other security and anti-terrorism initiatives.
We value the continued input and ideas we receive from the private
sector, and we welcome your calls, whether they be for information and
assistance or to let us know how the Harbors Division can better serve
those who use Hawaii’s commercial harbors. An updated staff directory
can be found on page __ of this directory.
We salute all of you who are helping to ensure that we meet the needs,
present and future, of those who depend on our harbors.
Jadine Y. Urasaki, P.E.
Acting Administrator, Harbors Division
State Department of Transportation
Dockworkers, shippers face contract deadline
by Mele Pochereva
The International Longshore and Warehouse Union and the Pacific Maritime
Association (PMA), which represents West Coast shipping and stevedoring
companies, began negotiations on May 13 on the contract that governs
longshore labor for all major U.S. Pacific Coast ports. The current
three-year contract expires on July 1.
Hawaii dockworkers and shippers face a June 30 contract expiration,
but negotiations had not yet begun as of press time.
The Hawaii Employers Council negotiates agreements for the local shipping
and stevedoring companies. Negotiations with the ILWU Local 142 –
which represents several hundred Hawaii dockworkers – historically
have followed those of their West Coast counterparts.
The implementation of new technology to improve productivity is a major
discussion point in the West Coast negotiations, and many fear the negotiations
will be contentious.
“Technology is perhaps the most important subject which we did
not resolve satisfactorily in the last contract,” stated PMA President
and CEO Joe Miniace in remarks at the opening of negotiations. “We
cannot avoid the issue of new technology. The shippers we serve and
the market we occupy requires that the technology employed on the West
Coast waterfront be at least equal to the technological standards set
by the shipping public and by the other ports of call throughout the
world. Currently, the West Coast is behind,” he said.
“It is our intent to reform and revitalize the West Coast ports
with the ILWU as a partner,” Miniace said.
Despite assurances from the PMA that new technologies can be implemented
without major disruptions or job losses, the ILWU believes such improvements
will cost jobs.
According to a briefing memo posted by the West Coast Waterfront Coalition,
a group of shippers, transportation providers and others in the transportation
supply chain (www.portmod.org), “a contentious shutdown of West
Coast docks could trigger a crisis in international financial markets
that could be severe and could stop any economic recovery that is now
underway. A five-day shutdown of West Coast docks could cost the national
economy $4.7 billion.”
Building a killer online press center
by Joe Dysart
One of the most potent — and often overlooked — opportunities
in Web site promotion is the online press center. Designed insightfully
with a foreknowledge of the tools and information journalists crave
when they visit a company Web site, an online press center can easily
pay for itself many times over in terms of the valuable ñ and
free ñ coverage it can generate for a firm.
"Media coverage, or publicity, has a major advantage over paid
advertisements," says Susan Sweeney, author of "101 Ways To
Promote Your Web Site," published by Maximum Press (www.maxpress.com).
"Articles written by a reporter carry more weight with the public
than ads do, because the media and reporters are seen as unbiased third
Thomas Wong, author of "101 Ways To Boost Your Web Traffic,"
published by Intesync (http://www.intesync.com),
agrees: "News publicity costs you nothing. It often produces better
results than advertising, because people trust news articles more than
sales ads. Press releases often lead to personal interviews on the phone
or TV or radio appearances, which can make you and your Web site very
Of course, given the keen competition for news media attention, corporations
that are old hands at garnering regular news coverage have designed
extremely reporter-friendly press centers on their Web sites. Here are
the key elements of those first-tier online press centers, which are
recommended by Sweeney, Wong and other Internet media analysts:
START WITH KILLER PRESS RELEASES
The everyday press release — which simply states company news
and usually includes a few quotes from key company executives —
is the staff of daily coverage for all reporters. Many companies post
scores of press releases in their press centers in any given month,
and also offer search engines to help reporters find the specific info
they need. The most accomplished media friendly companies offer press
releases written in an engaging style a practice that can generate even
more news for a company.
At minimum, it's a good idea to post press releases in easy-to-manipulate,
standard Web page (HTML) format. In addition, it's also helpful to offer
Adobe Acrobat format versions of the same documents. Adobe is sometimes
tough to work with on the Web, but it does print out wonderfully in
hard copy on a printer.
Matson Navigation Company (www.matson.com) regularly posts email press
releases online, as does Brewer Environmental Industries (www.beiweb.com).
And the Clean Islands Council (www.cleanislands.com) offers a number
of press releases in Adobe format.
POST GALLEY-READY DIGITAL IMAGES
Offering supporting digital images for download automatically doubles
your company's chances of placing an article in the media. The reason:
virtually every major story in every form of media (save audio-based
media) demands art before it can be approved. So offering readily available
digital images at 300 dpi or higher resolution enables your company's
story to stand out from competitors that simply post text press releases.
Downloadable digital images of key company executives are a start; candids
of the executives, staff and/or your products and services in action
are a good additional offering.
The Hawaii Department of Transportation (www.hawaii.gov/dot)
has a digital photo archive in development in the Harbors Division of
its Web site. And U.S. Customs (www.customs.ustreas.gov)
offers digital pix for download at its Web site.
OFFER PRE-RECORDED AUDIO/VIDEO NEWS
For a few hundred dollars, even the smallest firms can offer canned
audio/video news events for reporters to view and use in print, radio,
TV and Web media. So far, most the world's largest corporations are
primarily using this technology to offer online records of quarterly
financial meetings with analysts. But the plain fact is the creative
promotional and news potential of Web audio/video is unlimited. Tools
to check out in this space include RealNetworks (www.realnetworks.com),
Apple Quicktime (www.apple.com/quicktime)
and Windows Media Technologies (www.microsoft.com/windowsmedia).
The Hawaii Ocean Industry directory (http://hawaiiocean.com)
spices up its site with a live Web cam of Honolulu Harbor.
REALLY WOW THEM WITH VIRTUAL REALITY
While talk of "3D walk-throughs and fly-throughs" touting
company products and services may sound esoteric, the reality is Web
virtual reality can now be easily produced for a few hundred dollars.
The bonus with Web VR is that the productions can be easily compressed
into small files that can be easily attached and mailed with an email
press release. Toolmakers offering Web VR solutions include IPIX (www.ipix.com),
MGI Software (www.mgisoft.com)
and Apple (www.apple.com/quicktimevr).
OFFER "QUOTABLE TEXT"
Many of the world's top corporations go out of their way to offer in-depth,
text-based corporate backgrounders to reporters in the form of white
papers, position statements, executive speeches and the like. Problem
is, many of these extremely helpful documents are presented without
a company source who a reporter can quote as the origin of the info.
Be sure to provide reporters with at least one company source (including
name, title and city/state location) with every document released online,
if possible. Even better: include the sourceís email address
and voice number, if possible. This small consideration can literally
make the difference between coverage of your business in a reporter's
story ñ or coverage of another business. U.S. Customs offers
quotable text at its Web site, including the text of the commissioner's
messages, along with U.S. Customs speeches and position statements.
POST COMPANY VIEWS ON INDUSTRY TRENDS, LEGISLATION
Often faced with impossible deadlines, editors and reporters are always
hungry for company executives they can quickly quote in industry trend
pieces, and stories about proposed industry legislation. Post two or
three executive quotes on all the industry's major trends and proposed
legislation, and you'll make the media's coverage of your firm's view
of these issues that much easier.
Kerr Norton Marine (www.kerrnortonmarine.com)
tracks government regulations that impact the Hawaiian ocean shipping
HOST AND PROMOTE LIVE NEWS EVENTS AT YOUR SITE
The Web audio/video production and broadcasting tools offered above
by RealNetworks, Apple and Microsoft can also be used to stage live
media events at your Web site. Replacing the standard conference call
or email burst, such events can feature live footage of a company executive
detailing for reporters the significance of a new company product, service
As an added bonus, you can also offer a supplemental text chatroom
that reporters can use to type questions to the company executive in
real time, and receive answers via text typed by a company stenographer.
The advantage of typed text interviews is that every reporter can view
and study the questions and answers in black and white. Plus, text-based
interviews can be easily archived in your press center —along
with the audio/video presentation by your executive ñ for convenient
viewing by other reporters after the event.
Tools often recommended by the PC press in this space include Paltalk
by Webmaster (www.conferenceroom.com),
Chatspace by Akiva Idea Technologies (www.chatspace.com)
and iChat Rooms by iChat (www.ichat.com).
INCLUDE A LINK TO YOUR INVESTORS' DOMAIN
If your company has taken the time to create an investors domain, chances
are that sector of the site is rich with information about your company's
financials, prospects and forecasts. Including a link directly from
your press center to your investors domain ensures editors and reporters
can get a quick read on your company's financial state.
OFFER FREE NEWS-FEEDS
A number of Web content providers are now offering free Web site news-feeds
to any and all takers. With many, subscribers can focus the news-feeds
to their particular industry, or industry niche. Given that every editor
and reporters is by definition a news junkie, adding industry specific
news feeds to yours site can only help further delight the media at
your press center's thoroughness. Plus, it will also help to stimulate
editors and reporters with ideas for spin-off articles ñ while
they're visiting a company that is most likely a perfect source for
For starters, you can check out Kresch.com (http://dresch.com/resources/articles)
to get an idea of the free news-feeds that are available for Web sites.
For a full view, type "free news feeds" into any major search
engine, and you'll be presented with a plethora of options.
OFFER A SIGN-UP FOR EMAIL ALERTS
Chances are, even the most diligent reporter does not check every one
of his or her favorite corporate Web sites for new developments every
day. But any reporter serious about his or her profession checks email
many times during the day. Offer a sign-up for email alerts, you'll
be able to stay in touch with reporters on a continuing basis ñ
and quickly generate interest in new service and product announcements,
as well as Web site news events.
Indeed, some of the largest corporations offer a smorgasbord of email
alerts that reporters can subscribe to — separate alert sign-ups
for quarterly reports, executive speeches, general press releases, notice
of Web news conferences and the like.
POST FULL CONTACT INFO FOR PR PERSONNEL
Given the rampant problem with spam mail and junk calls, it's understandable
that many PR personnel are reticent to publish their voice numbers or
email addresses on the company Web site. Unfortunately, a press center
devoid of such contact info sends an unmistakably discouraging message
to reporters: namely, this company is going to be tough to work with.
One alternative is to post a general delivery PR email address, such
as "email@example.com," and a pledge to respond to all editors
and reporters inquiries within 24 hours. If the company PR department
makes good on this promise, and delivers on the information requested
on time, your firm will be instantly catapulted to the forefront of
the journalist's "favorite sources" list.
Joe Dysart is an Internet speaker and consultant based in Thousand
Voice: (805) 379-3673.
Readers share their top picks
Earlier this year, Hawaii Ocean Industry sent out an inquiry to subscribers,
asking them to send us their favorite Web sites so we could share them
with other readers. Here’s a selection of “top picks,”
ranging from maritime-related sites and catalogues to useful government
sites to general information.
“Excellent aftermarket parts for Cat, Detroit Cummins, Navstar
engine components and ground engaging parts.” Al Park, purchasing
agent, Industrial Parts Hawaii
“A lot of info for boaters,” from boating gear to weather
links. Randie Farish, president, Sea Quest Rafting Adventures (www.seaquesthawaii.com)
Marine insurance megasite. “Lots of useful links/information regarding
maritime issues/law.” Evie Black, director of marine claims, John
Mullen & Co. (www.johnmullen.com)
Supplier of brakes, electronics, pneumatic controls, etc. “Simply
the best.” Ron Mitsuyoshi, owner, Marine Specialties (www.marinespecialties.biz)
U.S. Marine Safety Assn. Site. “Lots of good links to UACG and
safety equipment manufacturers/service companies.” Ed McCauley,
president, Liferaft & Marine Safety Equipment, Inc. (www.liferaftmarinesafety.com)
Hawaii State Legislature Web site. “Keeping on top of bills in
the Legislature would be impossible without it.” William Mossman,
director, Hawaii Boaters Political Action Assn.
Hawaii Dept. of Business, Economic Development and Tourism site; includes
2000 State of Hawaii Data Book, Hawaii Census 2000 results, economic
data and forecasts and other useful reference information. Michele Azuma
Lee, director, operations systems & processes, Young Brothers, Limited
Congressional legislative information, including status of bills, directory
and email links for Congressional members, etc. A service of the Library
“I use this info to follow the (space) station.” Bob Hampton,
president, Rainbow Management Group
“Good place to start a trip through the Internet.” Bob Moore,
general manager, Hawaii Maritime Center (www.bishopmuseum.org)
Hawaii-built tug serving Pearl Harbor
She goes by the call name “Tiger 1,” is 94 feet long with
a 32 foot beam and 50-plus tons of pulling power. “She”
is the first Hawaii-designed and built tug and was put into service
at Pearl Harbor on May 21.
Officially christened the ASD Neil Abercrombie, the tug was designed
and built by owner P&R Water Taxi, with assistance from naval architect
Don Stoddard of Hilo. Argonaut Marine (Seattle, Wash.) computerized
the drawings, which were sent to a steel yard where the parts were cut
and shipped back to Honolulu as a “kit.” P&R started
construction on January 6 of this year and the vessel was christened
on April 29 – a “record time” job, according to a
The tug is powered by two 2,200hp 3516 Caterpillar electronic engines
that drive two HRP Azimuth stern drives. It has a cruising speed of
13 knots. The Abercrombie is under contract to the Navy to provide harbor-assist
services at Pearl Harbor.
HOST posts Web site
The Hawaii Ocean Safety Team (HOST) recently went online with its new
Web site, www.HOSTHawaii.org
The site includes HOST meeting information, maps and information about
port facilities and maritime-related links.
This non-profit organization is aimed at promoting and enhancing the
safe and pollution free use of Hawaii's waters through pro-active prevention.
Membership and participation with HOST is open to the public.
Kaneohe Bay hosts Olympic yachting trials
Some 70 sailors from 18-plus countries will be plying the waters of
Kaneohe Bay during the month of June, hoping to earn berths for their
countries in the 49er classboat races at the 2004 Olympics in Athens,
Kaneohe Yacht Club was selected as the venue for this 2002 49er World
Championship because of the excellent sailing conditions in Kaneohe
Bay. Sailing takes place June 16-22. Many of the sailors are crew members
on boats participating in the Volvo Around the World Races and the Americas
Cup campaigns. Others have come up through junior sailing programs at
the local yacht clubs and then gone on to participate in high school
and collegiate competitions.
The Australian-designed 49er (4.99 meters long) was selected in 1996
as the new one-design, double-handed skiff for the Olympics. It made
its Olympic debut in Sydney in 2000 and was selected again for the 2004
For further information, call Kaneohe Yacht Club at 247-4121. Log on
to http://49erfleet.com/ for information
about the U.S. fleet.
Matson invests in two new ships
Matson Navigation Company will spend $220 million for two new diesel-powered
containerships to replace two of its 30-year-old steam-powered vessels.
The company signed a contract on May 29 with Kvaerner Philadelphia
Shipyard to purchase two U.S. built Jones Act vessels the company started
building in 1999. Matson is Kvaerner’s first customer since the
company took over the former Philadelphia Naval Shipyard in 1997.
“These are high-quality vessels that are also high-value –
we were able to secure a very good price for the ships, which ultimately
benefits Hawaii’s consumers,” said Allen Doane, president
and CEO of Alexander & Baldwin, Inc., Matson’s parent company.
The two 2,600 TEU containerships will be deployed in Matson’s
Hawaii service when construction is completed in late 2003 and 2004.
The ships are similar in size and speed to Matson’s MV R.J. Pfeiffer,
the fastest and biggest containership currently operating in the U.S.
domestic offshore trades. “They will be equipped with a number
of features specifically designed to meet Hawaii’s current and
projected market requirements,” says C. Brad Mulholland, Matson
president and CEO, “particularly bigger container sizes for both
refrigerated and dry containers. This will allow us to efficiently accommodate
the diversified mix of cargo needed to support the state’s island
Kvaerner Philadelphia Shipyard is part of an international oil services,
engineering and construction and shipbuilding group that operates 12
shipyards in Europe, one in the United States and one in Brazil.
Marimed Foundation Offers Hawaii’s Youth Experiential Sail Training
by Connie Sizemore
A new majestic three-masted schooner has made Kaneohe Bay its permanent
home. No, it is not the return of Tole Mour, Marimed Foundation’s
tall ship that served Hawaii’s “at risk” youth all
through the ‘90s. This ship, named Makani Olu (gracious wind),
is Marimed’s new sail training ship and is ready to serve Hawaii’s
youth like its predecessor.
The ship arrived in Honolulu in early January and underwent extensive
renovations and Coast Guard certification and licensing. Then, on April
4, Marimed staff and program youth escorted their new sailing ship into
Kanoehe Bay, where she is now permanently moored by Marimed’s
main campus. Makani Olu is a 96-ft., three masted tall sailing ship
that will make regular trips to the neighbor islands with Marimed youth
and local youth and community groups.
For the past nine years, Marimed Foundation has been changing the lives
of Hawaii’s troubled teens through a unique ocean-based treatment
and education program that has successfully helped local youth and their
families. Marimed Foundation’s Kailana Program serves special-needs
males, ages 14-18, by using activities on and around the ocean to help
them make the often-stormy passage through adolescence. The Kailana
(Hawaiian for “calm seas”) Program offers moderately and
severely challenged adolescents residential treatment options that utilize
a combination of disciplines, including sail training, canoe paddling
and ocean voyaging to promote positive change. The program combines
ocean voyaging, special needs and regular education with individual
and family therapy.
The program currently serves Felix Class males who face difficult emotional
challenges requiring a more structure than a school setting, but who
do not need to be hospitalized or incarcerated. Most cadets (program
youth) enrolled in the program are indirectly referred by the Department
of Health’s Child and Adolescent Mental Health Division. Over
50 percent of the youth and families served are Pacific Islanders and/or
part Hawaiian and reside in low income and “high risk” neighborhoods
around the Hawaiian Islands.
Marimed’s vision for the future includes sharing the ocean experiences
with other community groups and youth organizations. The Foundation’s
Matt Claybaugh, has many new ideas for enhancing and expanding programs
to continue the Foundation’s mission of promoting the health and
well-being of Hawaii's youth.
“Our culture and heritage embrace the ocean and our linkage
to traditional maritime skills is very valuable to our youth and the
community,” claims Claybaugh. “What we are trying to do
is create opportunities for youth and families to experience the magic
that happens when you immerse yourself in the ocean experience,”
adds Claybaugh, who has witnessed the personal transformation that can
happen through ocean voyaging.
A vital component of Marimed’s program is providing vocational
“ship skills” training, such as marine, mechanical, wood
working and culinary skills, to assist youth with successful reintegration
in the community.
“Marimed is looking for community business partners and vocational
training opportunities for our boys to better prepare them for work
in the maritime and related industries,” Claybaugh explains. “We
are looking for support from the maritime industry to help us help Hawaii’s
youth explore the great career opportunities in this dynamic industry.”
Marimed also is seeking community support to fund a new launch for
the Makani Olu, to provide safe transport for youth to and from the
vessel in all ports and ensure easy access for special needs youth.
A specially designed launch/tender is being built for Marimed, outfitted
with six rowing stations and sailing capability and augmented by a single
cylinder diesel engine.
The launch/tender will allow youth to make landfall in various locales
throughout the islands – common and remote – so that they
might carry out community improvement projects on each island visited.
The foundation is also raising funds to replace Makani Olu’s badly
worn sails with durable sails, more appropriate for sail training use.
For more information on Marimed Foundation’s programs or to find
out how to help Hawaii’s “at risk” youth, please call
Connie Sizemore at (808) 236-2288 ext. 275.
Connie Sizemore is Marimed Foundation’s director
of development and public relations.